Ugly Belly Fat, FTW?

 Belly Fat AdWe hate seeing ads on web sites as much as you do. But, as ads are the primary source of income for freelance bloggers like me, its inevetible that we put ones on our sites.

But ads get irritating when they are off-topic and redundant.

I don’t know how this ad began circulating around the interwebs, but it has been on air since the fourth quarter of 2008. It wasn’t until about two weeks later that its appearance and visibility on almost all sites became noticeable.

5 Tips to Get a Flat Stomach” it reads. It appears on almost all tech-inclined blog I’ve seen, save those like GigaOM and TechCrunch.

How come a fitness ad is displayed on a tech blog? Would techies benefit from having six-packs? I’d wonder.

But it’s irritating as it is now. Belly fat ads and ‘fitness’ methods vandalizing your site. You couldn’t remove it, or the rest of the ads will go as well.

Some marketing analysts say that this could be a case of ad-network flooding, a scheme circulating around the professional web for some time now. I couldn’t certify if this method is authentic, or if it even works, but if it does, we’ve got serious problems with ad irrationality.

It’ll surely be a relief for me [and for all other bloggers] if these off-topic ads get blown away. Visitors of our sites (techies and geeks) won’t even click those — so it only eats up ad space without generating revenue. What do you think about this?

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