According to the infamous Geek’s Dictionary:

KIX|TRIX (.n) – 1.) a WordPress weblog started in November 2008 by an earthling named Francis Panganiban; 2.) a one-man website with aims to deliver mixed content (and occasional rants), ranging from PC and internet tweaks to various coding hacks, then to SEO/WordPress optimization tips.

KIX|TRIX – etymology : from KIX: a pseudonym of KIKO, a common Filipino alias to Francis; and TRIX: meaning tricks. — KIX|TRIX: KIKO’s/FRANCIS’ tricks.

See Francis’ about page here …